The fashion industry is one of the most profitable industries in the world because it crosses global lines. 🌎 People use fashion to express themselves and to relate to different trends, pop culture references and friend groups so of course it produces a lot of waste!
The average person throws away 70 pounds of clothing per year which equals 13 million tons of waste just in the US! The rise of social media, influencer culture and overconsumption has made way for new trends to come and go overnight. People’s closets are constantly growing and adding the newest piece to keep up with the times. The rise in clothing purchases has made the fashion industry a huge source of waste globally so we wanted to share our top 3 ways to make your closet more green!
Thrifting is something that has always been done of course, but over the last few years, it has made its way to mainstream fashion in ways that no one would have expected! As more people become aware of the wasteful practices of the fashion industry, many teens and young adults have been starting to go thrift shopping to find ways to reduce clothing purchases.
In New York City alone, 400 million pounds of thrifted clothing were tossed out in 2018 – now imagine that worldwide! There are so many perfectly, unused and gently used clothing items to be found by going thrifting so why not make a day of it with your friends! Trends always repeat themselves so you can always find some hidden gems at the thrift shops!
We all love fashion but it is not possible for most people to purchase everything under the sun because it isn’t sustainable and we don’t have endless amounts of cash to get it all! Renting has been an amazing way to get some of the best brands and empty out your closet because you return the pieces when finished with them!
At places like Rent the Runway and Nuuly, you can rent designer pieces every month for under $100 and return them when you are finished! No need to purchase tons of clothes for special events, date nights or casual weekends when you can rent something and give it a long life by passing it on to someone else! And did you know that Curtsy started off as a renting app?
🛍 Shopping Second Hand on Curtsy
Of course we couldn’t talk about a green closet without mentioning secondhand shopping! Everything has become digital and so of course shopping has too. On Curtsy, you can find some of your favorite brands – with the tags still on!!! – at such a discounted price. There are weekly sales, you can get up to 70% off on some items, and you have a whole community on Curtsy where thrifting is made easy. The experience is super user friendly and the app is one big closet share! Happy Earth Month Curtsy gals! 🌎
💃🏽 Meet the author & shop her Curtsy closet! Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style! Check out her Curtsy Closet to see when she adds some items to it next!
Brittany sold more of her clothes in her first week on Curtsy than most people sell in their first year. A small-town girl with a big-time Instagram following, you’ll never see her carrying Louis Vuitton. Her style is just-ran-out-of-the-house chic: an oversized men’s utility button-down French-tucked into a leather mini skirt.
After Brittany sold 30 items on Curtsy in one day, I wanted to know how she did it. What was the secret to her success on Curtsy? Where did her fab yet unpretentious style come from? What’s behind her charm? With these questions in mind, I gave her a call.
Brittany grew up as a self-described ‘loner’ in a small town outside of Athens, GA. Just a few years ago, only a handful of people knew who she was. She was homeschooled until high school, when she started at a small Christian academy with 35 students per grade. She struggled to fit in at first, finding it hard to relate to things like sports.
She soon found her niche as editor of her school’s yearbook. She dove headfirst into the role, spending countless hours taking photos, telling stories, and organizing those into a final product she’d share with her classmates every spring — a process she loved.
On weekends, she’d explore nearby towns with friends, taking photos and gradually becoming more comfortable in front of the camera as well.
Driving with a friend one day, they spotted a huge American flag on the side of a building. Her friend snapped a photo, and Brittany did what anyone her age would do: posted it to Instagram. Overnight, she got her first taste of what it meant to ‘go viral.’
That photo, and a few tweets on Twitter, helped her go from 900 to 6,000 followers in a few weeks. At school she was dragged by fellow classmates, who called Brittany’s new hobby ‘the biggest joke.’ She didn’t care; she thought it was fun. She loved talking to her followers, who she interacted with as if they were lifelong friends.
Her “ballin’ on a budget” style came from necessity, she told me. Her family didn’t have a lot of money growing up. She learned to hunt for treasures on regular outings to her local thrift store. Most days, she throws together disparate pieces that somehow end up looking cute. Her fave look for fall is a simple turtleneck under a bulky sweater and, of course, a mini skirt.
Brittany had never sold her clothes before Curtsy, and she initially hesitated because she can’t stand shipping stuff. After learning about our Shipping Kit program — where we send you everything you need to ship so you don’t have to go to the post office — she was sold.
The key to her Curtsy success? Good photos. She uses a full-length mirror in her room to show what the clothes actually look like, rather than just throwing them on a hanger (or worse, the floor). She recommends taking mirror selfies with good natural light.
The mystery of how her clothes sold so quickly? When she shared her Curtsy closet on Instagram, she included her promo code for $10 off. This gave her followers an extra reason to check out the app (and when her friends used the code, she’d earn a $10 credit as well).
One can’t help but be captivated by Brittany. She carries herself like someone who’s doing what they were put on this earth to do — not in the sense that she knows all the answers, or that she’s reached perfection — but that she’s confident in her own power to grow, and figure it out as she goes along. I wanted to know where this confidence came from.
As Brittany’s senior year in high school rolled around, her peers were applying and getting accepted into UGA and Ivy League schools like Yale. When they’d ask Brittany about her plans, she’d shut down. Despite having good test scores, hobbies outside of class, and teachers who’d write beaming recs, something about college just didn’t feel right.
In the spring of her senior year, Brittany’s then-boyfriend invited her on a drive to visit his family in rural Georgia. Thirty minutes in, instead of pulling into a suburb they were pulling into a college campus. She was furious. “How dare you force me to come here!” She yelled, feeling betrayed.
“I’m not asking you to apply,” he shot back, “I’m asking you to tour.”
That day she fell in love with the campus of Georgia Southern. She applied, but likely due to the late timing was rejected. She took a gap year and reapplied the following year, improving her scores and getting those beaming recs in the meantime. But she was rejected again. The next semester, she was rejected for a third time.
The period that followed was filled with depression and anxiety. She’d compare herself to friends who all seemed happy at college. She started seeing a therapist, who helped her accept that maybe college wasn’t for her; maybe her hesitation to go in the first place was a sign; maybe God would show her another path forward.
It was around that time that Brittany’s success on Instagram started paying off. She started charging for collabs and selling her popular Lightroom presets. Now she also sells her clothes on Curtsy. This money allowed her to move to Savannah, GA, into a dope apartment with her friend. Not one to sit still, she wakes up daily at 8 am and does what she loves: takes photos, tells stories, and shares them with the hope that they’ll inspire others.
Brittany recalls a turning point for her in high school. She and her friends were in the bathroom doing something they did a lot: complaining about the things they wished they could change about their bodies.
Out of nowhere, Brittany blurts out: “My favorite thing about my body is my belly button.” After a few seconds of silent shock, everyone started laughing. Then they all went around and said their own favorite things.
“Instead of saying ‘I have acne,’ I’d say, ‘I’m an awesome person.’” She gradually made the switch in her head from obsessing over what she didn’t have, to becoming obsessed with what she did have. “I started thinking about myself about as this engine of power.” She’d introduce herself like her name carried weight: “I am Brittany Merrill.”
Her favorite quote is from Steve Jobs: “…the ones who are crazy enough to think they can change the world, are the ones who do.” If you have dreams, she told me, nothing can stop you.
And when she said it — and probably because of the forceful, Brittany Merrill-like way she said it — I believed her.
Since we launched in Spring 2016 the only way to use Curtsy was on your phone. Today we’re announcing our new website that will let you shop on your computer at curtsyapp.com
To celebrate, we’re giving everyone 20% off their first purchase on the website this week! Promo: WEBSITE
Using Curtsy is now easier than it’s ever been. Without being confined to a 3″ screen, you can browse, shop, and explore with more visibility and ease. You can also use Curtsy in those places you shouldn’t have your phone out… wherever that may be. And now, non iPhone/iOS users now have access use Curtsy for the first time ever.
We’d love to hear what you think about the new website, so shoot any questions/comments our way 🙂 – [email protected]
Today we’re nervous and excited to announce our biggest change yet.
Curtsy started as a way for women to rent clothes from each other. Next week, we’re switching to buy/sell, and ending support for renting.
Curtsy works best for special occasions like formals, but most people only have a few of those per year. This made it really hard to build a sustainable business.
Even though we’ve helped our community make $1M renting out their closets, as a company we still spend more money than we make.
If you’re one of the thousands of women that use Curtsy to rent and make money, we feel you. Taking out renting is bittersweet for us.
At the same time, we’re excited for this new chapter. Buy/sell has been our most requested feature since we started Curtsy.
We’re taking your favorite things about Curtsy and bringing them to buy/sell: Our curated shopping experience, ease of posting, high quality photos, and incredible customer support.
You’ll soon be able to use Curtsy every week rather than twice a year.
The new app will launch on Monday, July 2 and we can’t wait for you to try it.
If you previously had items listed for rent, you’ll be able to list them for sale with one tap. All of your messages and past orders will still be in the app, as well as any earnings from past rentals.
If you have any questions or concerns, please let us know.
American Idol is back for their 16th season, so naturally we went scouring Youtube to compile the most memorable singing auditions we could find from our favorite singing competitions– American Idol, X-Factor, & America’s Got Talent. If you ever need to be reminded of why you should jump on the bandwagon of a show like American Idol, you’ve come to the right place. Here are a few auditions that rocked our world:
Carrie Underwood (American Idol)
Did you know Carrie had a ‘third’ nipple and clucked her way into being American Idol’s most successful winner ever? We didn’t, but we let Jesus take the wheel and he drove us straight to Carrie Underwood’s iconic audition.
One Word. Legendary. Josh brought Simon-Freaking-Cowell to tears with this emotional performance. Translation: He’s already won in our eyes.
Kelly Clarkson (American Idol)
Part time fashion designer, part time American Idol contestant, part time Grey’s Anatomy intern. She’s what we at Curtsy call a legit #GIRLBOSS. No seriously, Kelly, if we win American Idol do we get to be on Grey’s too? We’re just saying that’s something we can definitely get behind.
Paul Thomas Mitchell (Britain’s Got Talent)
When Tommy walked out the last thing we were expecting was for our jaws to drop, but hey, he sure showed us. Mitchell sang an original song for his Dad named ‘My Life’ and we’re positive the grass is greener after watching his performance.
Calum Scott (Britain’s Got Talent)
Did we mention we’re moving across the pond? Holy cow, the talented Calum Scott shook us to our core and had us screaming please for the love of God, let us dance with you.
Kimberley Locke (American Idol)
Somewhere over the rainbow you’ll find Kimberley singing her heart out to an in-awe judges panel. While season two of American Idol feels a lifetime ago, Locke still rocked our world and deserves hype for nailing this audition. Seriously, we’ve got a #girlcrush.
Grace Vanderwaal (America’s Got Talent)
If you don’t prime a ukulele after watching Grace’s performance how can you ever be sure you really know your name? This 12-year-old performing her original tune, “I don’t know my name” is all the proof we need to believe in miracles.
Noah ‘WIG’ Davis (American Idol)
You can take a boy out of the farm, but you can’t take a boy’s dream of owning an alpaca from him. This Arkansas farm boy kicked off American Idol’s 16th season with a cover of ‘Stay’ by Rihanna and we’ve got one word for him: WIG.
David Francisco (American Idol)
Three weeks after moving to Nashville to chase his music dreams, David was hit by a distracted driver and paralyzed from the waist down. One day, he saw his foot wiggle while he was in bed, and since then he’s been in recovery and re-learning how to walk! Try not to cry hearing him sing “Isn’t She Lovely?” to his fiance. Katy cried.
Garrett Jacobs (American Idol)
Louisiana-native and his sweet grandma “Honey” are the cutest duo, and not to mention the voice of this 17-YEAR-OLD is one of the sweetest things we’ve ever heard. Lucky Garrett gets to Facetime his grandma with the American Idol crew to announce his trip to Hollywood.