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#CurtsyCares CurtsyCelebrates Trending

Celebrating Juneteenth Today & Everyday

Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States. Styles and cultures have been taken away from Black people for decades to be reclaimed as something more “trendy” or “appropriate.” There is a double standard between POC and white people when it comes to the fashion industry. Microaggressions frequently bash Black people for wearing the styles that they originated. Appreciating the culture rather than appropriating it comes with advocating for Black lives.

Like many trends, the bucket hat was initially invented purely for function. Often referred to as a “fishing hat”, bucket hats were first introduced in the 1900s to protect farmers and fishermen from the rain. It wasn’t until the 1960s that the bucket hat would be adopted as a high fashion item. In the 1980s, the hat became popular with rappers and remained a staple of street fashion into the 1990s. More recently, it has re-emerged as a fashion catwalk item after being sported by celebrities such as Rihanna and Megan Thee Stallion.

One of the latest trends ruling Pinterest, creative acrylic nails are everywhere. However, as decorative nail art enters the mainstream, Black women are being left out of the conversation that they started. Acrylic nails are still frequently labelled as ‘trashy’, ‘cheap’ and ‘ghetto’ when worn by a black woman. It’s important to be respectful as a non-POC when choosing to wear nails and to change the rhetoric to give credit where credit is due.

While branding first played a role in fashion as a way to showcase class and status, it soon became an aesthetic look that many still know and love today. In the ‘80s, designer Daniel Day, better known as Dapper Dan, began dressing hip-hop’s top artists by reengineering these luxury logos in a bold and flashy way. Dapper Dan helped start a resurgence in creativity in the fashion industry.

The hoop earring has evolved into an essential fashion accessory, and the staple of anyone’s jewelry collection. Black women have brought hoop earrings into the mainstream and have sustained their popularity for decades. In the 60s and 70s, hoops were a way to embrace Afro-Centric styles. We can see these iconic earring on some of the most influential celebrities such as Diana Ross and Maya Angelou.

After the past year of staying at home, baggy clothes have become all the rave, and will still be my go-to fashion choice post covid. Skinny jeans are out, and straight-leg mom jeans are in. The origins of the oversized clothing trend dates back to the ’80s hip hop era, and stems from black communities and families, as well as financial hardships. Larger clothing was passed down to younger family members from older family members to save money. Baggy clothing is a comfortable trend for all shapes and sizes.

Often called “sneaker heads”, the community made up of people with a deep love for sneakers first became popularized in the 1970s and 80s with sneakers made famous by hip hop starts and athletes. Sneaker culture and collecting unique, limited edition, and flashy sneakers became a hobby and identity for many. Basketball icon Michael Jordan released his “Nike Air Jordans” in 1985, and these shoes are often seen as the first step to becoming a sneakerhead. The resale of these rare and exclusive sneaker has become an industry in it of itself, as we see in GOAT and Stockx.

When we think of tracksuits today, I often think of the bright red tracksuit Sue Sylvester wore every day in the TV series Glee. However, Baby Phat walked so Sue Sylvester could run. Initially named “Phat Fashions, Kimora Lee Simmons launched her tracksuit empire in 1999. This street style became a fashion essential due to its comfortability and iconic look. Rappers like Jay-Z also skyrocketed the tracksuit trend into popularity when it became a symbol of wealth, that you didn’t need to “sweat the small stuff such as getting dressed”- that a tracksuit was fashionable enough. 

Head-wraps and silk headscarves are ruling the summer trends this season. And there’s no question why – whether it’s to look luxurious or conceal a bad hair day, silk headscarves can make an outfit. It is however important to recognize the origin of this trend and what it represents. Born into slavery, reclaimed by Black women, the headwrap is now a celebrated in the fashion industry to express style and identity.

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SOURCES:
https://missionmag.org/the-rise-and-fall-of-logomania/
https://hellogiggles.com/beauty/nails/acrylic-nails-appropriation/
https://www.crfashionbook.com/fashion/a21967443/history-of-bucket-hat-fashion/
https://zenerations.org/2020/07/26/7-fashion-trends-that-originated-from-black-culture/ https://www.naturallycurly.com/curlreading/hairstyles/the-history-of-headwraps-then-there-and-now https://thetempest.co/2020/06/30/style/a-close-look-at-5-fashion-trends-started-by-black-people/ https://news.ncsu.edu/2021/02/sneakerheads-not-hypebeasts-defining-a-sneaker-driven-sub-culture/

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Curtsy Comeback Guest Post Trending

Comeback Queens 👑: Coach

💭 I can clearly remember my FIRST designer bag because let’s be honest, it makes you feel so cool to whip it out before you are about to leave the house! You carry your chapstick, maybe a wallet and your phone and anything else you can fit inside. 👛 For some, their first bag will be from different places, but mine was most certainly from Coach. It was a cute little wristlet that fit a few things that I needed in high school – so not much if we are being honest!

Coach really disappeared off the radar for years but it is making a comeback so time to pull out your old bags, shoes and other accessories with the famous C on them. The comeback has made its way into malls, online and on social media, so it must really be something to talk about! Let’s take a closer look at the rise, fall and bigger rise of Coach overtime so you are fully ready for it! 

Coach History 

In 1940s Manhattan, the first Coach bags were inspired by the design of a baseball glove with tan, high-quality leather, stitched together with perfection. In 1962, Bonnie Cashin was hired and the whole brand got a major upgrade. Cashin’s motto was to “make things as lightweight as possible, as simple as possible, as punchy as possible, and as inexpensive as possible which led Coach to become the place to find affordable luxury. As Lew Frankfort became the CEO in 1979, a new era was welcomed where Coach was a household name brand. 

Coach in 2000s

While Coach had an issue with being considered luxurious and affordable at the same time, it did leave room for a new branding to be added to the bags. The known “C” that is on so many of the Coach pieces makes the brand easily distinguishable from just any bag but it led to tons of knock offs being created to mimic the brand. The thing that makes a designer bag wanted by the public is a feeling of exclusivity – Coach lost that.

This coupled with the fact that Coach began to focus so much on sales so they opened stores EVERYWHERE, malls, side stores, outlets and more, it just became so accessible that it was always on sale too. This impacted the quality of the bags negatively as well. There were other affordable luxury brands gaining popularity as well in Tory Burch, Michael Kors and Kate Spade to name a few. 

Coach’s Rebrand

In the end of 2020 and into this new year, Coach scaled back on stores, stopped continuous sales and started working to bring back the quality and exclusivity of the brand. A new demographic has been focused on too, in hopes that sales will begin to rise again in their bags. The focus originally being on Suburban moms proved to not be as valuable as a younger customer with more disposable income. Hopefully these new changes will result in a new amount of growth for this brand!

There is a new push in sustainably creating their products from upcycled leather and recycled plastic as well as new bags, shoes, and other beauty and accessory products to fit the new generation! If you’d like to get your hands on this brand comeback, this week’s sale on Curtsy is on Coach! We hope to see you on the app!

Source: https://fridayscoop.com/brief-history-of-coach/

Last month we highlighted comeback kid Abercrombie. Stay tuned to see what other trends we uncover 🕵🏽‍♀️ …

 💃🏾 Meet the author & shop her Curtsy closet!
photo of blog author, nikki
Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style!

Also, for this week only, 15% off all Coach on Curtsy.
Sale valid 6/13-6/19/21

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#ClubCurtsy Curtsy News

🚨 Now Hiring Ambassadors!

We are now hiring ambassadors for Summer 2021!

👋🏼 Hello there! Welcome to Club Curtsy

The place for our girl gang to become a Curtsy Stylist, a brand and lifestyle ambassador, to help represent this amazing community of ours.

If you love Curtsy, are the trendsetter of your friend group, and are always known to give great fashion advice, we’d love to have you join and ✨ share the Curtsy love ✨

What else? Once you’re in, you get discounts, monthly credits, fun competitions and more! Ready to change the way girls share their closets and shop for deals? Read on for more deets! 👇🏼

Who We Are

Club Curtsy is a community that extends way beyond our app. We are changing the resale game & are empowering other women. So far we’ve kept over 1.5 million items out of landfills and paid women $15M+ in earnings.💚 Together we work hard, we dream big, and we look great doing it.

You’ll also work closely with our co-founders, Marketing team, and other creative minds like yourself. While our Stylist program will last 6-12 weeks, we hope the connections you make last a lifetime!

💖 The Good Stuff

All members get 20% off everything on Curtsy (excluding our weekly sale brand or category) and welcome credit to use on our site. 💸  Winners of competitions receive gift cards. You’ll also get a personalized unique referral code to share with your friends & community! 

🌟 Who We’re Looking For

A Curtsy lover desiring to work in fashion, fancies a resume booster, and thrives in a fast paced teamwork environment. For our Summer 2021 Club, we are looking for girls aged 16-23.

Sounds good? Apply here to be a Stylist & let’s get this party started!

Note: Applications open 6/15/21 & close 7/3/21 11:59pm PST

⁉️ FAQ

What will you be doing as an ambassador for Curtsy?
Working with us on fun ways to share Curtsy with your friends, followers, anyone who’d love it! Primarily through IG and other socials for the summer but would love to work closely with women on college campuses in the fall too!
Time commitment: 1-2 hours/week

Is this paid?
While the role is not paid, Ambassadors get discounts on all items on Curtsy + weekly gift card giveaways and competitions 🙂 

When does this start? 
We’re hoping to launch in the first two weeks of July! 

How long does it last? 
The Ambassador program will last at least 6 week but could be up to 12 🙂 

When is the deadline to apply? 
We’re keeping the applications open through July 3rd but the sooner the better! 

When will I know if I’m chosen? 
Early July. We’re accepting applications through July 3rd 11:59pm PST then will begin going through them and building a team! 

Do I have to have an Instagram? 
Yes, Instagram will be a big part of the ambassador program so it is necessary to have one for this particular role 🙂 

There’s a section for Current Company, do I have to be working? 
No, if you’re in school you can skip that section and fill out your school in a later question

Where do I find my Curtsy Closet Link?
Go to your profile on the app, tap share at the top & tap copy link

How many ambassadors are you hiring? 
We don’t have a set number yet. We’ll most likely choose our ambassadors based on their applications, not the amount that apply 🙂

How old do I have to be?
Ambassadors need to be at least 16 to apply.

Why do I need to be a certain age?
While we’re only focused on 16-23 for our summer 2021 program, we are working on launching new ambassador programs later this year for other age ranges! Stay tuned.

😻 Can’t get enough of Curtsy? Continue the convo:

https://www.instagram.com/curtsy/
https://www.youtube.com/channel/curtsy
https://www.facebook.com/curtsyapp/
https://twitter.com/curtsy
https://www.tiktok.com/@curtsyapp
https://www.linkedin.com/company/curtsy/

Categories
CurtsyCelebrates INSPO

Brands Made With Love 🏳️‍🌈

June marks the beginning of Pride Month, so we are taking some time to share 10 amazing LGBTQ+ owned brands for you to take a look at! While this month is all about supporting, uplifting, and learning from the LGBTQ+ community, we should all continue to be allies and constantly educate ourselves everyday outside of just the month of June. Curtsy is proud to support all underrepresented/underserved communities. 💞 

From clothes, to makeup to gifts and lifestyle brands, we had added a little bit of everything so be sure to check them out below and comment or IG DM us any of your faves at the end!

❤️ Ash + Chess
Ashley Molesso + Chess Needham  are queer and trans couple based in Richmond, VA. They create stationary, greeting cards and prints that use amazing bold colors and artwork for their audience to bring joy and make political statements through their work!

🧡 Because
Created on “color, happiness, and excitement,” Because is a brand where fashion doesn’t have to be taken too seriously. Hawwaa Ibrahim always felt like the “other” growing up as a non-binary, Black, queer, Muslim and so fashion was the place they felt free. From pom-poms as jewelry to crochet rainbow sweaters, Because will help you express yourself, inclusively.

💛 Flavnt Streetwear
FLAVNT was created with the goal to give everyone, especially members of the LGBTQ+ community confidence and pride in their clothing and showing self-love to the world around us. The clothing created is to inspire and include always. 

💚 Folly Fire Cosmetics
“Fierce Beauty without the BS” – that is what Folly Fire Cosmetics is all about! This new Vegan, cruelty-free and clean product beauty brand is full of bold and vibrant beauty products that make all people feel beautiful from the moment they use it!

💙 Gc2b
In 2015, the Trans-owned brand gc2b was founded to create chest-binding shirts for the Trans community. There was a massive gap in the market for Trans people to find chest-binding garments that were comfortable and unique in style so gc2b has been an amazing company to watch and support!

💜 Heartshake Studios
The Southwestern inspired designs, colors and style of Heartshake Studios paved the way for the creative couple Kit and their husband to start their own business in homegoods, art and more. The handcrafted and vintage feel of all the pieces in the shop make anyone feel at home!

🤎 Musée Beauty
Sisters Tara + Kaya brought their love of makeup and art together to create Musée Beauty – a place where people could quite literally use their face as a blank canvas and create art. This cruelty-free, queer-owned makeup brand is bold and beautiful!

🖤 Otherwild
Founded in 2012 by a queer-identifed woman in L.A with the focus in ethics and interdisciplinary arts driving this brand, Otherwild is the perfect place to find unique homegoods and apparel.

🤍 Peau De Loup
Peau De Loup is an androgynous, genderless brand for all people. When the founders came together to create this business, it was because they found themselves not being able to fit “men’s” clothing. They decided to create their own pieces and Peau De Loup was born. The perfect button up for everyone can be found here!

💖 Suay Sew Shop
Suay is an ethical and sustainable home goods and clothing brand. Based in L.A., this brand sources products from recycled clothing waste to create everything from pillows to clothing! They are responsible for diverting 500,000 pounds of clothing waste to their development centers to create their home goods since 2017.

💃🏽 Meet the author & shop her Curtsy closet!
photo of blog author, nikki
Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style! Check out her Curtsy Closet to see when she adds some items to it next!

👍🏽 Follow us for more Curtsy love!
https://www.instagram.com/curtsy/
https://www.facebook.com/curtsyapp/
https://twitter.com/curtsy
https://www.tiktok.com/@curtsyapp
https://www.linkedin.com/company/curtsy/