All That Sparkles: Meet The 17 Year Old That Created A Jewelry Empire

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17 Years Old And Running A Successful Jewelry Business? It’s About Time Y’all Met Sara Caroline.

Let’s start from the beginning. Last fall, Sara “Sar Car” Caroline, Junior at Oxford High School, needed a necklace to wear to picture day…

 

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She found one at a boutique in Downtown Oxford but was in huge trouble when it broke the next day, leaving her again without a piece to wear on picture day.

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That’s when she had the idea that would change the course of her life forever.

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She took a suede cord lying around the house and restrung the necklace the night before picture day.

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This was when the choker came back on the scene. She had the idea to combine the necklace with a choker, using a really long cord.

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The next day at school, her friends were OBSESSED.

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Her friends started bringing her their broken necklaces, and she’d string those up too.

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Everyone at school kept asking her about them, so she started making them as gifts.

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But it wasn’t long before her parents had enough. The operation was taking over, they said, she needed to start selling them.

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She made an Instagram, @jewelsbysarcar, and everyone started tagging their friends.

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She made a website where she’d release 15-20 pieces at a time, and they’d sell out in 10 minutes.

That was so exciting to watch them sell out so fast. I would put them up on Sunday afternoon and they’d be gone in 10 minutes. ‘People must like them!’ [Laughing]

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Then Archer + Arrow, a boutique in Corinth, MS, invited Sara Caroline to sell her line in her store. Her first batch sold out in a week.

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The same thing happened in Oxford when she started selling at Therapy, and at their location in Memphis.

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Every time I’m making something, I think about the person that will end up wearing it, and the memories they’re going to make while wearing it.

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The Instagram blew up and started to expand to different towns. People started tying them in different ways, like wearing the choker necklace as a bracelet.

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She put out a request for people to apply to be Ambassadors, and 370 people applied. It took her a week to sort through them, even with the help of close friends.

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Now Jewels by SarCar is sold all over the South, and her most sales come from Tulsa, Oklahoma, very far from Oxford, where it all started.

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This week only: Get 25% all orders on Nimble with code SARCAR25.

Need some inspiration? Here are Sara Caroline’s Nimble picks

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You can find Sara Caroline’s collection at her website and follow her on Instagram.

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